Adding a dimension to any graphic design can completely enhance the visual appearance of the graphic and make it more desirable. But what about the artwork involved? Chris Pluck’s tip on this topic was recently published in Impressions:

When preparing art that will be used with an embossed graphic it is important to take a moment to understand how the artwork needs to be constructed in order to be able to truly capture the value that an embossed image can bring to the overall design.

If the chosen graphic image is one that has fine line detail and high definition, then the artist needs to take this into consideration when deciding where the puff / embossed segments of the design will be incorporated, as a puff image that has fine line high definition will not show the loft effect in its best light. Also, the puffed fine line image will not have the  stretch and tensile strength to hold together because the puff line will only cover a tiny part of the fabric, which in turn does not allow for the transfer to be robust enough to withstand repeated stretch and washing procedures.

Usually the silk screen mesh diameter is increased (lower mesh counts) to allow for a heavier deposit of the puff ink to be printed. Of course much depends on the requirement from the artist for the height and finish of the puff. As a rule of thumb, the more puff ink that is applied to the transfer paper the higher the puffed image.

When the artist has a need to add a special effect like a suede or leather faux finish to the transfer graphic, the puff image is usually only a raised form or shape, as a high loft puff image would spoil the faux effect.

The puff and embossed graphic image in heat transfers shows no sign of slowing down as it is a much used and highly sought after effect. When originating a new graphic it makes sense to contact Insta Graphic Systems to ask about their embossed products to create a fantastic wearable transfer finish.