How To Design the Perfect Logo For Your Business's Custom T-Shirts

On average, consumers spend about $1,700 on apparel and related services every year. However, many businesses invest in apparel, too. Custom transfers allow you to design a logo for your business's t-shirts and print them onto the garments yourself. All you have to do is buy a heat press machine, order your custom heat transfers, and print them on your shirts as needed. Yet designing the perfect logo can be a lot more complicated.

Here are some tips to help you design the perfect logo for your business's custom transfers.

Be unique

You don't want to design your logo, order your custom transfers, print them on the shirts, and then realize that it looks eerily similar to another company logo you've seen. Your logo can help distinguish you from your competitors, so the image should stand out from the competition.

Remember: your company is unique, and your logo should be, too.

Know your brand

Before you design your logo, you need to answer one crucial question: What do you want your logo to say about your company?

Your company's logo should reflect your brand and your values so your audience can easily identify what you stand for. Try to incorporate your company's core values, tagline, and brand identity into the logo.

Keep it simple!

While you want to try to be unique in your custom transfers, you should still keep simplicity in mind when designing your logo. You want your logo to be interesting, of course, but no one should have to sit and stare at your logo for five minutes, analyzing it so they can understand what it means. When you're at the drawing board, think about negative space, precision, and direction.

Be careful with the font

You want people to be able to read your logo, right? There are some fonts that should never be used in a logo because you simply can't read them (we're looking at you, cursive fonts). Likewise, fonts such as comic sans have a poor reputation. Play around with different fonts that go well with the name of your business. Picture it being printed on a t-shirt, a cap or even a jacket, and ask yourself if this is easily legible from several feet away. If not, keep searching.

And if you make your company's custom shirts yourself, you can actually save money. First, design your logo using the tips listed above. Then, call Insta Graphic Systems so we can help you do the rest!