Insta Graphic Systems, Cerritos, Calif., recently launched a new responsive, e-commerce-enabled website featuring streamlined navigational tools and an online storefront.
The new website allows customers to navigate and find products faster and easier. It features a search tool and a “shop by category” listing for Insta heat transfers and heat presses.
“Insta realizes how important it is for our customers to be able to find the information they need on our website and we’ve worked hard to incorporate functionality and technology into the site,” says Janet Wells, president of Insta Graphic Systems. “Now, customers using mobile devices can also enjoy an enhanced user experience due to the newly deployed responsive interface.”
The machine category now also lists an expanded line of parts and accessories, grouped by machine model to ensure customers can order the correct parts for their machines.
Insta’s in-house team of designers plans to continue improving the website on an ongoing basis to address site design, functionality and user interface, according to the company.