Custom Hats: The Marketing Powerhouse Your Business Is Missing

Custom Hats: The Marketing Powerhouse Your Business Is Missing

By Instagraph | October 27, 2017

When it comes to promoting your company's brand, effective marketing can take on many forms. It's important to remember that large-scale digital marketing campaigns and commercials are not the only way to spread brand recognition. Of course, the right marketing strategy will depend heavily on the type of business in question. While a hip brewery might benefit from an active social media presence, a CPA might benefit more from a traditional advertising campaign in the local newspaper.

However, there is one everyday item that can do wonders for your business's marketing and branding.

So whether you're running a brewery, fitness studio, restaurant, auto shop, or even an accounting firm, it's time to consider the benefits of custom baseball caps.

Created by a cap heat press machine, these accessories are easy to create. Hats, among other types of branded clothing, can be a highly effective marketing tool for small businesses. The U.S. apparel market is set to reach $385 billion by 2025, and baseball hats are always in demand among the young and old alike. Because these caps are so popular, they can be an important part of your company's marketing strategy.

Why Hats Make Solid Marketing Tools
Hats may seem like simple company accessories, but they create high levels of brand visibility and recognition. The following are just some of the more specific perks of creating custom baseball caps to promote your brand:

  • Mobile Marketing: While a marketing poster or billboard stays still while potential customers pass, a cap does the opposite. While the wearer is going about their day, you are getting free marketing.
  • Timeless Pieces: Baseball caps rarely go out of style. If you create hats in a variety of colors, it's likely that your customers will wear them for years to come
  • Wide Demographics: Baseball hats are also not exclusive to a specific age group or gender. Just be sure to make them in a variety of sizes so people of all ages can wear them
  • Shareability: Don't underestimate the power of social media. When a fashionable Instagram influencer wears your hat and posts a photo, you expand your audience even more

What Makes An Effective Branded Hat?
To make your custom cap stand out, it's important to design it carefully before programming the cap heat press. This can make sure all of the hat heat transfers are as productive as possible. A quality design will have the following elements: Simple

  • On-brand
  • Easy to match
  • Stylish
  • Creative

By designing a hat with a clear, snappy message or simple logo, you will create a product that your customers actually want to wear. This attention to detail can turn into a lucrative marketing opportunity and open doors to more branded apparel. And if a product does not bring in results or brand recognition, then reconsider your approach.