When it comes to the technology of heat transfer presses, there are countless items that can be customized with your business’ brand and used as marketing and promotional materials. As of August 2017, women’s apparel was the number one top-selling item on the Internet, but with the right logo, customers are drawn to countless products. But before you get started with heat presses, it’s important to know the facts about their capabilities. Here are just a few answers to some common questions about heat transfer technology.
What is a heat press?
Any machine that presses a transfer design onto a printable material is called a heat press. It uses high temperatures and pressures to permanently print the design onto a number of common items and materials. Heat transfer presses are generally recommended for use in commercial applications due to their high turnover rates compared to those of standard laminating devices.
Which common items can be heat pressed?
There are a number of common household goods onto which companies imprint their logo design to raise awareness and advertise their brand. The most common items to be heat pressed are clothing and apparel, including t-shirts and baseball caps. However, there are several other goods that can be heat pressed, including ceramic plates and tiles, mugs, mouse pads, wood, tote bags, jigsaw puzzles, paper memo cubes, and much more. If there’s an item you’d like to have heat pressed, don’t hesitate to take your inquiry to a heat press professional.
What is the most important feature of a high-quality heat press?
When purchasing a heat press, remember that its use relies solely on its ability to provide consistent pressure and temperature to a surface. One of the biggest problems with some heat presses is that they don’t stay at consistent temperatures, or that their pressure is off. This can easily result in uneven, sloppy, and generally low-quality transfers. It’s always worth it to take the time you need to pick a heat press that will fit your business’ printing needs.
Ultimately, knowing the answers to these common questions regarding heat transfer presses can help you make the most informed decisions for your business’ marketing needs while providing customers with practical items they can use while becoming more familiar with your brand. For more information about heat press transfer machines, contact Insta Graphic Systems.