How Promotional Products Can Work Wonders For Any Size Business : Part 1

apparel market info with women Heat Press Machine - Insta Graphic Systems

In the world of business, first impressions are everything. A business has one chance to impress a potential customer, and if they fail they’ll have a hard time getting that customer to pay attention to them again. With this in mind, it’s important for businesses of all sizes to come up with creative solutions for truly meaningful first impressions.

One great way to do this is by investing in promotional t-shirts made with custom transfers. Investing in t-shirts and other promotional clothing is a great investment simply because everyone could use a t-shirt now and then! In 2016 alone, the U.S. apparel market was worth about $315 billion. And since everyone has a need for clothing, why not make shirts with your company’s name on them?

There are plenty of benefits that come with using our specialty heat press machines. Let’s take a closer look at a few of them.

An alternative business card
Typically promotional t-shirts have both your company’s brand and your contact information. Essentially these shirts serve as walking business cards; they’ll not only remind the wearer to contact you, they’ll make it easy for others as well.

Brand recognition
Every business owner should ask themselves the question: “How can I make my brand stand out not only from my competitors but stay relevant in the minds of current and potential customers?” The easiest answer to this is by getting creative in your marketing — advertising your business in fun and interesting ways is a surefire way to stand out and become memorable. Plus the more your logo is out there, the more people will remember it and want to give your shop a visit.

Versatility in your marketing platform
Would you want to eat the same meal for dinner every single day? Chances are your answer is no. You should think of your marketing campaign with the same mindset. Switching things up a bit can help you stay fresh and relevant in a world where marketing is constantly evolving.

Our custom transfers and specialty presses can bring a lot of benefits to your brand as a whole. Keep an eye out for our next blog where we’ll explain additional ways promotional products can help you stand out in the eyes of your customers.

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